Keepify vs. LegalZoom vs. ZenBusiness

Each of these services can form your LLC. The real differences show up after filing day, in what happens with your books, taxes, and deadlines. Here is an honest look at where each one wins.

Keepify

Built for freelancers

Built for freelancers and creators who want formation, bookkeeping, and tax strategy in one place.

LLC filing

Free, plus your state fee

Ongoing cost

From $0. Bookkeeping plans start at $49/mo

  • No filing fee. You pay only your state
  • Monthly bookkeeping included on paid plans
  • S-Corp guidance and a free tax savings calculator
  • Compliance calendar tracks every deadline for you
  • One dashboard for formation, books, and taxes
  • Smaller team than the big incumbents
  • No attorney network for complex legal questions
Start with Keepify

LegalZoom

The long-standing incumbent. Broad legal services for every kind of business.

LLC filing

Tiered packages, typically $0 to $299 plus state fees

Ongoing cost

Varies. Registered agent, compliance, and legal plans are priced separately

  • Well-known brand with decades of history
  • Wide menu of legal services beyond formation
  • Attorney consultations available on some plans
  • Large support organization
  • Add-ons can raise the real cost well past the sticker price
  • No ongoing bookkeeping in the core product
  • Built for do-it-yourself filers, not managed service

ZenBusiness

A newer formation service with bundled plans and a polished experience.

LLC filing

Tiered packages, typically $0 to $199 plus state fees

Ongoing cost

Annual plan renewals; bookkeeping offered as a separate add-on

  • Clean, modern signup experience
  • Competitive pricing on basic formation
  • Bundles that cover registered agent and compliance basics
  • Bookkeeping add-on is lighter than a managed service
  • Tax guidance is general rather than tailored
  • Renewal pricing can surprise you after year one

Competitor pricing is approximate and changes often. Confirm current pricing on each provider's site.

Side by side

FeatureKeepifyLegalZoomZenBusiness
LLC filing feeFree*Package tiersPackage tiers
Deadline trackingAutomatic compliance calendarPaid add-onIncluded on some plans
Monthly bookkeepingIncluded on Operate planNot coreBasic add-on
Quarterly tax estimatesCalculated for youNot offeredNot offered
S-Corp election guidanceBuilt inVia partnersGeneral info
Free tax savings calculatorYesNoNo
Attorney networkNoYesLimited
Best fitFreelancers who want it handledBusinesses needing legal breadthBudget DIY filers

*Free LLC filing requires an active subscription for a minimum of 180 days. State fees always apply.

When Keepify is not the right choice

We would rather tell you now than after you sign up. Consider another provider if:

  • You need ongoing attorney access or complex legal work. LegalZoom's legal plans cover ground we do not.
  • You are forming a C-Corp to raise venture capital. A startup-focused service or law firm fits better.
  • You only want the cheapest possible filing and plan to handle books and taxes yourself. Filing directly with your state costs nothing beyond the state fee.

Comparison questions, answered